Stay in Goodnick.
GOODNICKClient
Goodnick
Services
Rebrand
Brand Strategy
Brand Identity
Website
Paid & Organic Social
Industry
Health & Wellness
Breathing a new lease of life into over 60s Health & Wellness.
Crafting a brand-defining vision for over 60s women, in the pursuit of vibrant wellbeing. We transformed Goodnick from an everyday wellness brand into a premium sanctuary for women over 60 who refuse to let age define their vitality. Through strategic repositioning, we crafted a narrative that speaks to their innate strength: you can't stop getting older, but you can absolutely stop feeling older. Our new bespoke design and build website, delivers their promise of accessible transformation, through an elevated digital experience, taking into account full accessibility.
Our social strategy and content captures the essence of this powerful philosophy, while premium art direction infuses every touchpoint. The result? A brand that doesn't just offer exercise routines—it delivers the keys to unlocking a more energised, confident version of yourself, supported by a community that champions every step forward.
BRAND IDENTITY & GUIDELINES
organic social
BRAND STRATEGY
website design & build