The Last Stylebender.
MYPROClient
Myrprotein -
Mypro
Services
Conceptual ideation
Design & Art Direction
Photography & Video art direction
Production
VFX
Packaging design
Industry
Sports Nutrition
Collaborating with a UFC Global Superstar.
Our brief from Myprotein was to launch a collaboration between Mypro, Myprotein’s most premium sports nutrition offering and UFC future hall-of-famer Israel Adesanya. The last Stylebender.
The product launch, targeting Izzy’s fans specifically, was created to lean into Mypro’s premium aesthetic and juxtapose with Izzy’s passion for Japanese anime.
MYPROTEIN X Stylebender range launch
Myprotein Black Friday
G.O.A.T. vs G.O.A.T.
The Brief
Create cut through, social first, Black Friday campaign that stands apart from the competition and our own always on sale. Targeting the Gen-Z audience and Celebrate our best ever Black Friday sale.
The Big Idea
The G.O.A.T. Black Friday. Our Greatest Of All Time sale. G.O.A.T is a well known term used by our target audience and was born from the world of sports culture. To stop consumers in their tracks, we created a series of paid and organic social videos feating our real GOAT vs the GOAT of UFC, Israel Adesanya. This included a trash talking press conference, A stat off and show stopping ring walk.
Nobody beats the GOAT.
