Dedicated to the dedicated.
MYPROClient
Myprotein -
Mypro
Services
Brand Strategy
Brand Identity
360 Launch campaign
Packaging
Industry
Sports Nutrition
Building a brand as dedicated as its consumers.
In the crowded landscape of sports nutrition, MyPro emerges as the embodiment of athletic excellence stripped to its essence. Out For Blood was tasked with creating a brand identity that would resonate with those who pursue greatness without compromise.
Our Approach
We stripped away the conventional gym environment to capture something more fundamental: the raw dialogue between athlete and iron. Working with icons like Eddie Hall (World's Strongest Man), Zak George (UK's Fittest Man), and Vicky Fleetwood (England Women's Rugby Captain), we created imagery that transcends sport-specific boundaries to touch the universal truth of athletic pursuit.
Through precise top-lighting, we carved out every earned contour of muscle—a testament to countless hours of dedication. The brand mark, a forward-thrust shard, cuts through space in dynamic 3D, symbolizing the relentless progression that defines elite performance.
The Result
The final brand identity strips away pretense to reveal what matters: the pursuit of excellence in its purest form. Like our athletes—who train not for the cameras or the crowd, but for the pure satisfaction of surpassing their own limits—MyPro exists for those who understand that true premium quality isn't about flash, but about unwavering commitment to performance.
Through considered design, authentic storytelling, and uncompromising quality, we've created more than a premium product range—we've created a statement about what it means to pursue athletic excellence at the highest level.
Our messaging speaks to this duality: the vulnerability of pushing beyond your limits, and the strength needed to do it again tomorrow. The product range becomes more than supplementation—it's the first line of defense for those who choose to live on the offensive.
