Calm in the chaos.
MYPROTEINClient
Myprotein
Services
Conceptual ideation
Design & Art Direction
Paid Social Campaign
VFX
Industry
Sports Nutrition
How do you stand out in the
busiest sales period of the year?
Our brief from Myprotein - Create a 360 creative campaign that stood out during the most chaotic sales period of the year - Black Friday. When being bombarded by inflated sales messages, who can you trust?
The Insight
Black Friday Is the most chaotic sales period of the year and can make consumers feel overwhelmed.
The Big Idea
Calm in the chaos. We personified this by creating our very own oracle of offers - the Myprotein Deal Guru - your chilled guide in the most chaotic situations.