Easy money.
PCP CLAIMBACKClient
PCP Claimback
Services
Social ad campaign
Creative Concept
Production
Industry
Finance
The Bank Heist
Our brief from PCP Claimback, a finance claims expert, was to create a social-first paid ad campaign that would cut through the noise of the competition. Finding a killer insight is always key in creating a stand out campaign, allowing us to focus on a simple but impactful single minded message - ‘There are easier ways to make money’.
Out for Blood created a unique idea and production for this sector, bringing out our inner ‘Guy Ritchie’. We created a bank robbery heist to hook in our audience and set up our surprise proposition.
The insight.
Making a claim is an easy way to make money without any hassle. It takes just 60 seconds online.
The Big Idea.
The Bank Heist - through a mock scenario of a bank robbery plan, we create the narrative of desperation to make money. Setting up our brand pay-off ‘There are easier ways to make money’
